CM Trade Via history and philosophy

Welcome to the world of CM Trade Via, where a passion for good health meets years of expertise and innovation. We are a leader in healthy lifestyle care, focusing on the specific needs of allergy, asthma, and eczema sufferers. Our journey began from personal experience and has grown into a comprehensive platform for distributing quality products and providing valuable information.

Our Journey Through Time

Our history is a story of continuous growth and a commitment to helping others:

• 1997 – Company Foundation: We started as a full-service advertising agency. Under the name Cyril & Metoděj, we worked on campaigns for our clients, primarily in the finance, consumer goods, and healthcare segments. To this day, thanks to these experiences, we maintain exceptional know-how in product marketing and brand building.

• 2005 – The Birth of ProAlergiky: The ProAlergiky portal was established as a project by allergy sufferers for allergy sufferers under the wings of the advertising agency. The founders, dealing with allergies themselves, could not find enough information or effective products. Therefore, they decided to gather data, search for, and test products themselves, and in cooperation with leading experts in allergology and dermatology, they founded an online platform. Since the beginning, we have provided practical information on allergies, pollen reports, expert advice, and product recommendations.

• 2007 – Building Our Own Portfolio and Exclusive Partnerships: Our company gradually became the exclusive distributor for many proven multinational and local brands, such as the South Korean air purifier specialist Winix, Swiss air and body care manufacturer Stylies, British allergen removal products Bio-Life, or inhalers from the Italian medical equipment manufacturer Norditalia.

• 2009 – Expansion into the Slovak Market: We have long been active not only in the Czech Republic but also in Slovakia, where the ProAlergiky portal is available under the brand PreAlergikov. This expands our reach and helps even more people.

• 2013 – Development of Wholesale Activities: Other specialized retailers began to show interest in the imported products with unique features. Under the "CM Trade" brand, we also began operating as wholesale distributors for the Czech and Slovak markets. We retired from the advertising business and dedicated ourselves solely to trade and managing our own brands.

• 2020 – Name Change: Due to the constant growth in the number of foreign partners and the effort to unify the commercial brand and the company name, at the end of 2020, we changed the original name Cyril & Metoděj, s.r.o., to CM Trade Via s.r.o.

• 2022 – Joining the ADAX Fund: CM Trade Via became the first portfolio company of the newly established ADAX corporate succession fund.

• 2024 – Merger with Boneco CR: Through a merger with the similarly focused company Boneco CR, we increased our market share and acquired new prestigious brands in the healthy lifestyle appliance segment, such as Rossmax, Lanaform, Boneco, and Pelo.

• Present Day – Market Leaders: Today, CM Trade Via ranks among the largest specialists in the Czech and Slovak markets in the product segment for allergy, asthma, and eczema sufferers. We operate the largest Czech portal specialized in allergies, asthma, and eczema and provide comprehensive solutions for a healthy lifestyle.